Mr. Yoshiyuki Namba, Team Leader for the Panasonic Beauty Product Planning team talks to AZoNano about nanotechnology-based beauty products.
Earlier this year, Panasonic – one of the world’s biggest electronic product companies - expanded their product range to beauty products and skincare beauty devices.
A novel entry into the world of cosmetic consumer goods, Panasonic have used the nanotechnology angle to create products that are set to offer a high standard model for the end-user.
As nanoparticles begin to appear more and more often in research and development efforts for personal care products, there is likely to be great potential for consumers targeting this market area. With patents for this industry growing significantly over the past few years, we are starting to see innovative products influenced by nanotechnology from companies that traditionally would not immerse their R&D efforts into the cosmetics industry. Mr. Yoshiyuki Namba, Team Leader of Panasonic Beauty Product Planning team talks about the main inspirations behind the development of nanotechnology-based beauty products:
“In 2005, Panasonic started sales of the world’s first nanoeTM equipped dryer technology by re-developing the nanoeTM device with an aim to concurrently add on moisture and electrical charges on human hairs. However, we found that the customers required help to refill the water in the tank for creating a nanoeTM generation device. Therefore, Panasonic developed a peltier device system to condense moisture and started selling the newly developed product ‘without a water tank’ in year 2006. Since then, Panasonic has been advancing its technical features in creating the devices more and more compact in size.”
To achieve this new generation of nano-beauty care products, Mr. Yoshiyuki Namba describes the application of a technology called the ‘static atomization phenomenon’:
“Panasonic is applying a type of nanotechnology called ‘static atomization phenomenon’ as the basis of its nanoeTM principle. When high pressure is applied on water, electrons gather and when it reaches a certain condition, atomized particles are then created from fragmentation of extremely small mist called ‘Rayleigh fragmentation’. Panasonic utilizes ‘nanoeTM particle measurement machine’ to measure its sizes, quantities, and amounts of nanoeTM generated. This is to maintain quality stabilization and performance improvement.”
With the hair care industry being one the most competitive and dynamic, it is interesting to know how this novel technology works and what it offers for the consumer:
“When considering the function of a general negative ion dryer, a negative ion is solely generated from air discharge. On the other hand, by cooling the tip of the electrode and applying high pressure on dew condensation water, Panasonic nanoeTM dryer emits nano-sized charged microparticles out into air.
The following advantages were confirmed on the condition of hair and the scalp with these micro-particle elements: it tightens hair cuticles and prevents damage from a brush; it fixes hair waviness and improves its shine. It does not only give moisture on scalp, but will also make it easier for sebum to mingle along with surrounding water.”
Panasonic nanoeTM Dryer. Image credits: Panasonic.
One particular product that is sure to be every consumer’s accessory is the Panasonic nanoeTM Dryer. For consumers wanting to understand the design and development processes involved in this product, Mr. Yoshiyuki Namba highlights the creative thought behind this product:
“We pursued an innovative original design for our Panasonic nanoeTM Dryer. It’s a beautiful initial sight eye-catching design with elegant body and gorgeous colouring. Panasonic also cares not only about the design, but also considers small detail on its body, such as the handles and switches to ease the usability for daily application. When it comes to product development, Panasonic emphasizes heavily on monitoring. We examine trial products under various circumstances to confirm its functions, For example, we set the constant temperature and humidity testing reservoir adjustable from negative 30 degrees to positive 80 degrees. As for the dryer test, Panasonic repeatedly verified the stability of nanoeTM generation by wetting one’s hair just after showering and measured its drying speed and drying performance under incomprehensible room temperatures with trial samples.”
The application of nanotechnology in the research and development of beauty products will continue to rise and transform basic electronic products into multi-functional devices.