Overcoming the crisis with innovations - Marketing launch for new, high-performance
applications in functional textiles - First serial successes expected with pilot
customers soon - Leading nanotechnology enabler Nanogate significantly extends
its role as a partner in innovation
In times of economic challenges, innovations are a way for companies of all
sizes to overcome crises and achieve lasting competitive advantages. Greater
product utility, cost-effectiveness and environmental-friendliness can not only
boost customer loyalty but also open up additional sales opportunities. Saarland-based
Nanogate AG (ISIN DE000A0JKHC9), a leading international enabler in the field
of chemical nanotechnology, is stepping up its innovation efforts significantly
for the current financial year. The offensive kicks off with innovative products
for various uses in the field of functional textiles. New product traits ensure
that even the most stubborn stains either hardly stick to enhanced surfaces
or are easy to remove. Electric charging is also successfully prevented, thereby
reducing the risk of flammability. Nanogate has embarked on a campaign to actively
market its new product line and anticipates serial success soon.
After several years of research Nanogate's
innovation offensive has begun with the market launch of new textile finishes
that even protect light-coloured materials to an extent that had previously
been almost impossible. Surfaces are treated with a protective layer that reduces
dirt adhesion significantly and also provides other functions. Stains such as
coffee or ketchup stains, but also more stubborn stains such as those caused
by oil and ballpoint pens, do not stick to the material or can be removed without
much effort. In addition, simple process integration in the course of immersion
ensures that the coating covers each individual fibre of the textile and can
resist cleaning agents. Other functions such as antistatic and antibacterial
properties and a high level of flame retardance can also be integrated. The
product lines' uses are many and varied, especially for heavy-duty textiles
such as those used in the furniture industry or in automotive and vehicle manufacture.
With its new product line Nanogate AG is enlarging its functional textiles
area of expertise strongly and anticipates first serial successes with pilot
customers in the months ahead. "Our innovations in the field of textiles
not only offer fascinating new properties but also lower the level of environmental
pollution by reducing the need for significant quantities of cleaning agents,"
says Holger Zytur, Director of Functional Textiles at Nanogate AG.
The new product line is part of the innovation offensive that Nanogate has
launched. The world economy is in the throes of a crisis, the extent of
which is unknown and the consequences of which cannot yet be foreseen. That
is precisely why it is so important for companies to be prepared for hard times
with innovations that ensure effective customer retention. This can be accomplished
by means of boosting quality, improving profitability, developing new product
traits and contributing towards environmental protection. Nanogate AG, as a
leading international chemical nanotechnology company, has the expertise that
is required to put these innovations into practice successfully in a short time
and is extending its commitments significantly in the course of the current
Further Nanogate AG innovations will follow during 2009: system solutions for
improved energy efficiency and lower carbon dioxide emissions in automotive
and mechanical engineering thanks to developments based on the nanoplating®
technology platform, improved filtration results for clean air achieved by the
PermaStatic® product family and surface treatment for buildings that reduces
dirt adhesion, extends useful life and lengthens cleaning intervals.
As an enabler and innovation partner Nanogate is aware of both industry requirements
and the latest technological possibilities and therefore serves as a link between
companies and research. Industry partners can thus programme their products
with new properties and set themselves apart from international competition.
"In the past, Nanogate has successfully confirmed its expertise in over
150 cases," says Nanogate CEO Ralf Zastrau. "Against the background
of the present challenges we will step up our innovation significantly in the
current financial year and open up new growth potentials jointly with our customers.
Applications in the large market for functional high-performance textiles are
an excellent first point of reference," Zastrau adds.
Posted March 2nd, 2009