The Timberland Company, a leading global outdoor brand, has signed-up to use P2i's revolutionary ion-mask liquid repellent nano-coating, to create a new generation of footwear that will transform traditional expectations of weather protection, comfort and performance.
P2i's ion-mask technology works by applying a nanoscopic protective polymer layer to the whole shoe, on which water forms beads and simply rolls off, instead of being absorbed. Because ion-mask gives the whole shoe (including different materials, seams and fastenings) superior water repellency, it delivers two crucial benefits: one, it stops external water getting in and two, it encourages evaporated perspiration to flow out. As a result, shoes dry out more quickly, won't get heavier over time, and maintain the natural airflow of their construction material. By optimizing temperature and 'breathability' for feet, ion-mask will ensure that these Timberland shoes and boots keep feet more comfortable and dry even in rainy conditions.
Users can't see or feel ion-mask because it is one thousand times thinner than a human hair. However, because the protective layer is molecularly bonded to the whole shoe surface it is extremely durable. In practice, ion-mask lasts as long as the shoe material itself and is not compromised by everyday flexing during wear. Plus, by resisting the absorption of water, ion-mask helps guard against stains and dirt residue.
John Healy, General Manager of Timberland's Invention Factory, comments: "As a leader in waterproof and water-resistant footwear, Timberland is constantly searching for new technologies to improve our products and the way they perform in the outdoors. ion-mask hit our radar as we were looking to expand our canvas offerings for spring 2011. With ion-mask, we are able to offer truly breathable, summer-weight canvas shoes that are super water- and stain-repellant. It's an exciting development for anyone looking to spend time outdoors next spring."
ion-mask technology will be used in a total of 17 Timberland footwear skus globally, across both men's and women's collections. Set to debut in Spring 2011, styles include premium canvas and leather boots and shoes, as well as high performance mesh and leather boat shoes for men called the Formentor.
Stephen Coulson, CTO at P2i, comments: "We're honored that a company like Timberland, with such a strong and unique reputation as a true footwear innovator, has committed to work with us. It is an extremely powerful endorsement and validation of our revolutionary ion-mask liquid-repellent nano-coating. Old approaches simply cannot match the amazing levels of performance that ion-mask has been shown to deliver."