Industry analyst firm NanoMarkets has just issued a new report titled, "The Business Case for OLED Lighting" that states while it is already possible to make a strong business case for OLED lighting, successful OLED lighting product/market strategies will need to emphasize the unique advantages of OLED lighting, especially its large-area, thin form factor and its potential for flexibility.
Furthermore, NanoMarkets also sees the performance of OLED lighting increasing to a point where a strong business case can be made for OLEDs as a strong alternative to fluorescent lights in the huge market for commercial and industrial buildings on the basis of improved light quality and aesthetics.
About the report:
This new NanoMarkets report provides a thorough analysis and clear understanding of the business cases for OLED lighting that can be made today and in the future. As OLED lighting emerges from the labs and substantial investments are made in manufacturing facilities, this report is designed to provide confidence in the commercial future of OLED lighting to those already in this business, to those planning to enter and to investors.
The report compares OLED lighting against its main competitors -- fluorescent and inorganic LED lighting -- with regard to 15 key technical parameters, showing how OLED lighting matches up with its rivals both now and in the near-to-medium term future. OLED lighting technology remains a risky business and NanoMarkets believes that initially OLED lighting firms should look to strategies that reduce risk.
This report also shows both how and when business cases for OLED lighting can be made in 11 specific market sectors, based on a realistic assessment of OLEDs' competitive advantages in the lighting market. As well as the markets mentioned above, this report examines mood lighting, architectural lighting, automotive/vehicular lighting, smart windows and textiles, signage and other more speculative markets such as backlights, packaging, etc.