In the Web 2.0 era, today is yesterday and the constant optimization of an internet presence is a must. Besides "visible" constant updates and optimizations, Fritsch have worked simultaneously on the relaunch of their homepage.
If you visit their site you will see that it has been comprehensively designed and revised. The Fritsch team have upgraded the "tried and proven" areas of their site as well as implementing new features.
User friendliness was a must and site visitors will enjoy a noticeable improvement in navigation. A new entry page assists visitors and new customers to quickly obtain the desired information or to specifically contact them.
New interesting topic areas with important information for FRITSCH customers have also been created for example at http://www.fritsch-sizing.com/encyclopedia/terms-particle-sizing/. This example shows important encyclopedic information centred on the topic of particle sizing.
They have also added information on the important topic of mechanochemistry at http://www.fritsch-milling.com/solutions/industries/mechanochemistry to the solutions area. Current information and many articles on specific topics of mechanochemistry are available to visitors now. This information is also available for downloading.
Of course the user friendliness is part of addressing appropriate target groups. FRITSCH mainly operates in the international market and consequently they have added both Spanish and Italian versions of their web site.
The familiar FRITSCH colours red, black and grey were also implemented again, but with a new colour concept the homepage seems overall visually more appealing. The new product animations are not only eye-catching, they allow a quick product overview, show the most important instrument info and then take the visitor to the suitable laboratory instrument with just a mouse click.
But see for yourself and immediately test their new homepage: www.fritsch-milling.com. The FRITSCH Team hopes you enjoy navigating their new site.