NaturalNano,
Inc., a developer of advanced nanomaterials and additive
technologies, received third-party validation from one of the
world’s leading personal care and household product companies
of NaturalNano’s proprietary technology for extended release
of fragrances.
NaturalNano said that the results reported by a leading
manufacturer on the Company’s unique, fragrance-loaded
nanomaterial additive validates NaturalNano’s extended
release applications and expands the commercial opportunities for its
technology. These products are being developed utilizing
technology NaturalNano has under exclusive license from the Naval
Research Laboratory (NRL) for several markets. Halloysite
nanotubes, with their unique, hollow-tube structure, allow additives
such as fragrances or antimicrobials to be inserted into the hollow
nanotubes to create a slow or extended release of the additives over
time. The NRL patents also cover many other forms of tubular
materials, as well as halloysite. NaturalNano has commenced a
licensing program to expand the utilization of the technology.
“This independent validation by a global brand
serves as an endorsement of our technology and our overall research
direction,” said the Company’s President Cathy
Fleischer. “Delivering longer-lasting fragrances
for some of the most widely purchased household products opens a new
market for our extended release technology. By leveraging our
patented procedures and expertise, we can market to a number of
industries through the addition of materials such as fragrances,
antimicrobials, lubricants, flame retardants, preservatives and
herbicides.”
This proprietary technology creates opportunities for
NaturalNano in the $24 billion household cleaner market.
NaturalNano’s filled tube technology is also being developed
for future use in markets including the $300 billion personal products
market and the $135 billion agrichemical industry.
NaturalNano said it secured the validation report after
providing a supply of halloysite nanotubes, loaded with fragrance
utilizing NaturalNano’s propriety process, for testing by the
consumer products maker, whose name was not disclosed. The
fragrance-laden halloysite nanotubes showed a clear advantage during
lab testing in both the duration and potency of the
fragrance. The Company also noted that it continues to work
on several customer-driven filled-tube projects, for this manufacturer
and others.
While extended release applications can add value in a number
of industries, NaturalNano said it is currently focusing its efforts
where there is the greatest near-term potential, including household
products, personal care and other consumer categories. The
initial fields represent just a fraction of the markets covered by the
exclusive NRL license. Other significant markets for extended
release are:
- Cosmetics
- Moisturizing Creams
- Deodorants
- Laundry Products
- Carpet and Furniture Cleaners
- Automotive and Clothing Fabrics
Fleischer concluded, “Extended release applications
hold a great deal of promise for us, and we look forward to continuing
this groundbreaking work with our joint development partners to create
the next generation of unique consumer products.”