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Posted in | Nanomaterials | Nanobusiness

Using Nanotechnology, Nike's New Running Shoe Will Keep Wearers Dry During the Wettest of Winters

Sneakerheads will get an additional performance benefit with the latest launch of Nike Lunar Wood TZ. Using technology by P2i, the world leader in liquid repellent nano-coating technology, Nike's new lightweight and comfortable running shoe will keep wearers dry during the wettest of winters.

P2i's ion-mask™ technology applies a nanoscopic protective polymer layer to the whole shoe, on which water forms beads and simply rolls off, instead of being absorbed. Because ion-mask™ gives the whole shoe (including the stitching) superior water repellency, it delivers two crucial benefits; one, it stops external water getting in and two, it encourages evaporated perspiration to flow out. As a result, shoes dry out more quickly, won't get heavier over time, and maintain the natural airflow of their construction material. By optimizing temperature and ‘breathability' for feet, ion-mask™ will ensure that the Lunar Wood TZ shoes keep wearers feet more comfortable and dry in the most challenging performance conditions.

Users can't see or feel the ion-mask™ protection because it is one thousand times thinner than a human hair. However, because the protective layer is molecularly bonded to the whole shoe surface it is extremely durable. In practice, ion-mask™ lasts as long as the shoe material itself and is not compromised by everyday flexing during wear. Plus, by resisting the absorption of water, ion-mask™ helps guard against stains and dirt residue.

Finally, but importantly, ion-mask™ is a climate-friendly choice. Its application process is solvent-free, PFOA-free, uses only tiny quantities of protective agent, does not require lots of energy and generates minimal waste.

Stephen Coulson, CTO of P2i, comments: “We are delighted that our revolutionary ion-mask™ liquid repellent nano-coating technology has been chosen to protect Lunar Wood TZ. Current approaches simply cannot match the amazing levels of performance that ion-mask™ has been shown to deliver.”

Nike will launch the Lunar Wood TZ at selected global Nike Sportswear retailers on 19 December 2009.

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