leading maker of professional lens care products, is featuring two new products
at Vision Expo East: Clarity Defog It anti-fog towelettes and liquid and Clarity
EcoClens Lens Cleaner. The new products can be seen at Nanofilm's booth
3011 at Vision Expo East, March 18-21, 2010, at the Jacob K. Javits Convention
Center in New York City.
Eco-friendly meets advanced performance in Clarity EcoClens Lens Cleaner, made of biodegradable components packaged in a recycled plastic bottle.
EcoClens Lens Cleaner provides the high performance that's the hallmark
of Clarity products. The formula earns the highest ratings for safe cleaning
of soils, fingerprints and dirt without leaving streaks or haze. It's
proven safe and effective on all eyeglass lenses, including anti-reflective
and superhydrophobic surfaces. It's also effective for camera lenses,
computer screens, binoculars and other optics. It's available in a 1-ounce
spray bottle for $2.49 (MSRP).
"People want to live out their eco-conscious values in every area of life,”
states Jodi Groh, Nanofilm's Director of Marketing. “With EcoClens
Lens Cleaner, consumers can keep their eyeglasses and the environment Clarity
Clarity Defog It anti-fog treatment is a high-performance solution to help defog
safety glasses, safety goggles, welding faceshields and eyeglasses. It is also
effective and safe on ski goggles, scuba masks, motorcycle faceshields, binoculars,
scopes and other optics. A single application can keep optics fog-free up to
The Defog It anti-fog formula is used by the military around the world to help
keep optics fog free in vision-critical situations, and its performance has
been proven in rigorous lab tests. In one test, when treated lenses were held
over constant hot steam, Clarity Defog It kept the lens fog-free for a full
60 minutes. Competitors failed in as little as 5 minutes. Three Clarity Defog
It reusable towelettes in a plastic carrying case sell for $7.49 (MSRP). A kit
that includes a 5 ML bottle of anti-fog liquid and a microfiber cloth is $4.99
Nanofilm, founded in 1985, is a global optical leader in lens care and coatings.
Millions of people around the world use Nanofilm products, including Clarity
Clean It™, Clarity Defog It™ and other lens care products, as well
as nanotechnology-enabled coatings. More information at www.nanofilmproducts.com.