May 17 2010
Research and Markets (http://www.researchandmarkets.com/research/1d5ab8/the_worldwide_prin) has announced the addition of the "The Worldwide Printed Electronics Market - 2010 Edition" report to their offering.
A Strategic Study on the Emerging Worldwide Market for Printed Electronics
The market for printed electronics has become reality, albeit not at the rate that many have predicted. The barrier to exponential growth seems to be the inability of suppliers to lower costs so that mass-production manufacturing can be adopted. This is the classical economic dilemma with disruptive technologies when highly competitive and traditional alternatives exist that continue to innovate at similar or at least equitable rates. As with the semiconductor market that preceded it, specific applications are legitimizing the acceptance of printed electronics, yet to date they are only niche applications. Some appear to be very promising, yet for all the innovation that has occurred since our last report, released in 2007, printed electronics has had little impact in replacing existing applications and has made only incremental progress in creating new ones. This is not to understate the spectacular new technologies coming out of R&D, but no "killer app" has yet emerged to truly disrupt the traditional markets.
Printed materials and conductive inks have begun to penetrate many established products and extend them in new ways. The most immediate applications concern RFID and OLED displays, which are manufactured using OTFT technology. These technologies are penetrating a wide number of customer applications, and as costs decline and performance improves, will justify customers switching to and, in many cases, implementing entirely new design solutions. Others applications, such as packaging, and photovoltaic and battery storage technology, are emerging slowly but represent great potential.
As a result, it can be safely said that printed electronics is a disruptive technology. However, as with any exciting topic, there is a lot of speculation and exaggerated estimates about the impact of printed electronics over time. To assist your evaluation of the future direction of printed electronics, New Venture Research is pleased to present The Worldwide Printed Electronics Market, 2010 Edition, a comprehensive worldwide market study on the trends, issues, and leading companies in printed electronics.
The objective of this report is to provide a macroeconomic understanding of the worldwide printed electronics market. The reports analysis starts with 2009 and looks forward for the next ten years.
Source: http://www.researchandmarkets.com/