Teva, a division of Deckers Outdoor Corporation, has chosen P2i's revolutionary ion-mask technology to protect its new Links mountain bike shoes, which are due for launch into retail by early August 2011.
The Links shoes - which were developed in collaboration with pro-rider Jeff Lenowsky, known as the 'father' of freeride mountain biking - will be treated with the patented liquid repellent nano-coating technology, to help lower their rate of water uptake, offering maximum comfort and performance to mountain bikers worldwide.
Chris Hillyer, Product Line Manager for Performance Products at Teva, comments: "Water presents a paradox to Teva. It provides a year-round playground but also a number of challenges, as anyone who has ever ended up with soaking wet shoes can confirm. Now, using a range of innovative technologies such as ion-mask, we can achieve a better balance between fun and challenge, enabling people to enjoy their sporting adventures whatever the conditions underfoot."
ion-mask technology works by applying a nanoscopic protective polymer layer to the whole shoe. On contact with this protective layer, water forms beads and simply rolls off instead of being absorbed. ion-mask gives the entire shoe (including different materials, seams and fastenings) superior water repellency - stopping external water getting in and encouraging evaporated perspiration to flow out.
Stephen Coulson, CTO of P2i, comments: "Teva footwear was invented by a Grand Canyon river guide in the 1980s. Ever since then the company has continued to evolve technical performance designs, pushing the boundaries of fun, functionality and fashion. We're honoured that our ion-mask technology has been selected for Teva's new Links shoe. The substantial improvement in results we achieved in the industry standard flex and controlled immersion tests proves that ion-mask delivers Teva a step-change in performance."