Posted in | Nanobusiness

Nanofilm Showcases Two New Products at Vision Expo East

Nanofilm, the leading maker of professional lens care products, is featuring two new products at Vision Expo East: Clarity Defog It anti-fog towelettes and liquid and Clarity EcoClens Lens Cleaner. The new products can be seen at Nanofilm's booth 3011 at Vision Expo East, March 18-21, 2010, at the Jacob K. Javits Convention Center in New York City.

Eco-friendly meets advanced performance in Clarity EcoClens Lens Cleaner, made of biodegradable components packaged in a recycled plastic bottle.

EcoClens Lens Cleaner provides the high performance that's the hallmark of Clarity products. The formula earns the highest ratings for safe cleaning of soils, fingerprints and dirt without leaving streaks or haze. It's proven safe and effective on all eyeglass lenses, including anti-reflective and superhydrophobic surfaces. It's also effective for camera lenses, computer screens, binoculars and other optics. It's available in a 1-ounce spray bottle for $2.49 (MSRP).

"People want to live out their eco-conscious values in every area of life,” states Jodi Groh, Nanofilm's Director of Marketing. “With EcoClens Lens Cleaner, consumers can keep their eyeglasses and the environment Clarity clean.”

Clarity Defog It anti-fog treatment is a high-performance solution to help defog safety glasses, safety goggles, welding faceshields and eyeglasses. It is also effective and safe on ski goggles, scuba masks, motorcycle faceshields, binoculars, scopes and other optics. A single application can keep optics fog-free up to all day.

The Defog It anti-fog formula is used by the military around the world to help keep optics fog free in vision-critical situations, and its performance has been proven in rigorous lab tests. In one test, when treated lenses were held over constant hot steam, Clarity Defog It kept the lens fog-free for a full 60 minutes. Competitors failed in as little as 5 minutes. Three Clarity Defog It reusable towelettes in a plastic carrying case sell for $7.49 (MSRP). A kit that includes a 5 ML bottle of anti-fog liquid and a microfiber cloth is $4.99 (MSRP).

Nanofilm, founded in 1985, is a global optical leader in lens care and coatings. Millions of people around the world use Nanofilm products, including Clarity Clean It™, Clarity Defog It™ and other lens care products, as well as nanotechnology-enabled coatings. More information at

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