Microscopy / Microscopy + Education, Inc.
Since 1991, the unique microscopy and imaging industry has looked to Microscopy/Marketing
& Education, Inc (MME) as its primary source of market information and new
product launches. Along the way, MME has also offered strategic direction, business
plan help, and engineering insight. In a bold expansion move, MME has now formalized
strategic relationships with several of its key consulting partners in these
areas to form The Microscopy & Imaging Place, Inc. ("The MIP").
The new group builds on MME’s original core competencies of strategic
marketing, market research, and new product branding and launching with the
addition of two new consultants. Among the new services offered by The MIP:
- "The SWAT Team": an integrated sales and marketing approach to new-market
development Metrics for the C-Suite (corporate metrics programs for sales
and marketing)
- "R&D … and Manufacturability": providing manufacturing insight
into early stage R&D to avoid the normal "hiccup" between development
and commercialization,
- Structure and process for service and customer support activities
- Sanity and process for compliance and regulation