Nanotechnology Marketing - Challenges and Recommendations for Communicating about Nanomaterials

Examine the four key components that make up an effective communication approach to nanomaterials; audience, messaging, content development, and future-proofing.

Join this webinar as we present: Nanotechnology Marketing - Challenges and Recommendations for Communicating about Nanomaterials. 

About this webinar

Tracy Gay, Executive Vice President of Marketing for Cerion, will discuss science communication and the challenges that face nanomaterials organizations when sharing complex topic areas.

From strategic practices to communication during a time of crisis, Tracy will demonstrate how to break down or simplify your message to be clear whilst also coming across as an authority within the nanomaterials market.

This webinar will include two sections.

Webinar format:

  • Presentation: Communicating about nanomaterials: challenges and recommendations
  • Extended Live Q&A (listen to the Q&A audio below)

About the event speaker

As the Executive Vice President of Marketing for Cerion, Tracy Gay leads all global brand, public relations and strategic marketing initiatives. Her passion for a customer-focused, multi-disciplined approach to marketing has driven strong results for large, mid-size and start-up companies alike.

Tracy joins Cerion with more than 20 years experience. Most recently, Tracy was the marketing lead for Panasonic’s Industrial Internet of Things (IIoT) Solutions Group. She has also served as the vice president of marketing for Omni-ID, a global provider & manufacturer of industrial RFID solutions and has held senior-level positions at Frontier Communications, Citibank and others. She is currently the President of the Rochester Chapter of the American Marketing Association. Tracy received her bachelor’s degree from the University of South Carolina.

Cerion specialize in the science of design, scale-up and manufacturing of inorganic nanomaterials including Metals, Metal Oxides and Ceramics.

Who is this webinar for? 

This session is aimed at communication professionals working within nanomaterials organizations but is also relevant to anyone looking to connect their technology with the people that use it. 

Book your place at this webinar today or read the event transcript here

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