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Malvern to Host Global Web Event to Announce Major Development in Rheometry

On Wednesday 3 September 2008, Malvern Panalytical will host a global web event to announce a major development in the field of rheometry.

Participants from around the world will have the opportunity to be among the first to learn about a radical new development, and to join a live question and answer session.

This 30-minute event is now open for registration at http://www.malvern.com/labeng/mailer/newsletter/julrheologyemail.html

Malvern Panalytical is highly regarded for its active program of educational web seminars, which regularly attract significant numbers of attendees. This is the first time the company has used the medium to announce a major product or technology development, a prospect that Randy Byrne, Malvern Panalytical’s VP Marketing Communications, relishes.

“We have a fantastic opportunity here to give a large number of people around the world, the opportunity to hear immediately about a truly revolutionary development,” he said. “The success of our eLearning program, and the feedback we receive from surveys of our and other companies’ customers, simply confirms that people look increasingly to web events to update their knowledge and get new information.”

“This is going to be one of the biggest events we’ve ever hosted and we are really looking forward to welcoming participants from all over the globe.”

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