The new site, focused on electronics and electronics manufacturing, provides
a gateway to the content of five different PennWell brands: Solid State Technology,
Photovoltaics World, Advanced Packaging, Small Times and SMT. Each brand powers
one of the five sections of the new site: semiconductors, photovoltaics, packaging,
nanotech/MEMS, and surface mount technology, respectively.
Users can easily navigate through these branded sections and associated topic
centers to find a wide variety of content, including technical articles, industry
news, product updates, videos, white papers, webcasts, blogs, podcasts, upcoming
events, magazine archives, and more. The site also features search and advanced
search functionality that allows users to find relevant content across all five
brands.
Christine Shaw, senior vice president in charge of PennWell's Nashua-based
Technology Group, said: "ElectroIQ is a true portal that enables 'one-click'
access to five different web sites, while also providing a way to access information
that pertains to multiple industries. No other publishing company has as wide
an array of publications devoted to electronics manufacturing, and I'm delighted
that we can now serve our audience with increased functionality on our new software
platform."
ElectroIQ.com runs on PennWell's Platform 7, a next generation content management
system and web platform, consisting of a modular set of functionalities, as
well as best practice processes. Other recently deployed portal sites within
PennWell include OptoIQ.com, DentistryIQ.com and PennEnergy.com.
"From a content perspective, the reasoning behind ElectroIQ is simple,"
said Pete Singer, Editorial Director of PennWell's Electronics Media Group.
"Increasingly, similar process technologies are being applied across the
various industries addressed by our five different brands. Screen printing of
conductive pastes, for example, is used in printed circuit board assembly as
well as photovoltaics manufacturing. 3D integration is an advanced packaging
concept, but largely uses semiconductor front end process type steps. MEMS are
integrated and packaged with energy harvesting devices and thin film batteries.
The list goes on, up and down -- and across -- the entire supply chain."
With topically aligned content, ElectroIQ delivers information readers need
to make decisions about selecting new technologies, products and suppliers.
"ElectroIQ also allows our readers to easily see what technologies are
being implemented in related industries and how they might leverage those for
their own businesses," said Singer.
"Not only does ElectroIQ better meet the information needs of our audiences,
but the portal approach allows us to offer a more effective marketing platform
to the vendors in these markets," said Diane Lieberman, group publisher.
"Now we can provide our business partners everything from broad branding
and awareness programs across the entire electronics manufacturing ecosystem,
to highly targeted lead generation programs tightly aligned to brand-specific
relevant content and audience segments."
SMT publisher Karen Watkins weighs in on the printed circuit board (PCB) market.
"ElectroIQ is a logical way to maximize synergy among PennWell electronics
brands, as content providers 24/7 for both semi and board manufacturing. Our
new portal continues to give both readers and vendors the impact of established,
focused, separate brands, but now also adds the breadth, range, and strength
of having the franchises under a single umbrella."
Coinciding with the new launch, PennWell's Electronics Media Group has been
restructured and expanded. Debra Vogler, based in San Jose, will handle all
technical feature content and submissions for our four semiconductor brands:
Solid State Technology, Advanced Packaging, Photovoltaics World and Small Times
(dvolger@pennwell.com). Jim Montgomery (jamesm@pennwell.com) is responsible
for news posting and wire news feeds. Please direct press releases and news
leads to him. New to the team is Steve Smith (stevesm@pennwell.com), who has
taken on Managing Editor responsibilities. Heading up SMT editorial efforts
is Meredith Courtemanche (mcourtemanche@pennwell.com), who continues to handle
all editorial submissions and inquiries, for SMT feature articles, technical
content, and news.
Posted September 9th, 2009
