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Posted in | Nanomedicine

NanoLogix Advances its Marketing Strategy

Published on May 20, 2010 at 8:59 AM

NanoLogix, Inc. (PINKSHEETS: NNLX) announces advancements to its go-to-market strategy, including the exploration of its BNP/BNF technologies by the University of Texas - Texas Medical Center.

To facilitate its entry into a wide range of sectors and markets, NanoLogix also announces it has retained Technica Communications for marketing and public relations services. In addition, the company will return for a third year to exhibit at the American Society of Microbiology (ASM) General Meeting, being held in San Diego at the end of May.

Physicians and other medical personnel at the University of Texas - Texas Medical Center in Houston began last September to explore Obstetrics applications for NanoLogix BNP/BNF technology. This week Medical Center personnel are undertaking work to determine the smallest amount of Group B Streptococcus (GBS) identifiable and the shortest test time achievable through the use of NanoLogix BNF technology. Texas Medical Center physicians see the high-speed diagnostic capabilities of the NanoLogix technology as a key to faster detection of GBS in late term pregnancies.

GBS bacteria are found in roughly 30 percent of reproductive-age women. The health of both newborns and their mothers can be seriously endangered if the newborns are delivered before mothers with active GBS can be treated. Therefore, the Center for Disease Control (CDC) recommends all pregnant women be tested, amounting to roughly 4.3 million tests each year in the U.S. CDC guidelines recommend physicians test pregnant women for GBS in the final weeks of their term. The NanoLogix BNP/BNF technology works 6 times faster than traditional methods and can reduce the GBS detection and identification time from 72 hours to approximately 12 hours.

To expand the reach and visibility of NanoLogix and its technologies, Technica Communications has been retained to support the company's short and long term business goals. Founded by President Lisa Ann Pinkerton, Technica Communications teams former health science and environmental journalists with talented marketing communications professionals, to provide marketing and communications services, ranging from branding and media relations, to video production, social media campaigns and web development. Its strategically focused and results-oriented outreach will spotlight NanoLogix and its rapid detection technology in sectors and markets primed for the next generation of accurate, high-speed diagnostics.

At the 110th Annual American Society of Microbiology Meeting in San Diego, CA, (May 24th - 26th) at the San Diego Convention Center, NanoLogix CEO Bret Barnhizer and VP of Research and Development Dr. Sergey Gazenko will display the company's BNP™, BNC™, and BNF™ rapid detection and identification technologies at booth 1629. The ASM is the world's premierevent for microbiology.

Source: http://www.nanologix.com/

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