Intel Corporation today unveiled the Intel® Atom™ processor CE4100,
the newest System-on-Chip (SoC) in a family of media processors designed to
bring Internet content and services to digital TVs, DVD players and advanced
set-top boxes.
The CE4100 processor, formerly codenamed “Sodaville,” is the first
45nm-manufactured consumer electronics (CE) SoC based on Intel architecture.
It supports Internet and broadcast applications on one chip, and has the processing
power and audio/video components necessary to run rich media applications such
as 3-D graphics.
“Traditional broadcast networks are quickly shifting from a linear model
to a multi-stream, Internet-optimized model to offer consumers digital entertainment
that complements the TV such as social networking, 3-D gaming and streaming
video,” said Eric Kim, senior vice president and general manager, Intel
Digital Home Group. “At the center of the TV evolution is the CE4100 media
processor, a new architecture that meets the critical requirements for connected
CE devices.”
CE Industry Rallies Around Intel CE Media Processors
Joining Kim on stage during his keynote were executives from Adobe Systems,
BBC (British Broadcast Company), CBS, Cisco and TransGaming. These and other
companies are working with Intel to advance content, services and infrastructure
for connected CE devices.
As TVs become more interactive, Adobe* Flash* is an important enabling technology
to help content developers blend together video, 3-D animation and rich graphics.
Intel is working with Adobe to port Adobe Flash Player 10 to the family of Intel
CE media processors to optimize the playback of graphics and H.264 video to
enable for the first time a wide array of Flash-based content on the television.
“The architecture of Intel media processors provides a powerful and innovative
platform to showcase Flash-based applications in a vivid way,” said David
Wadhwani, general manager and vice president, Platform Business Unit at Adobe.
“Flash Player 10 combined with the performance of the Intel media processor
and its support for standards such as OpenGL ES 2.0 offers a compelling environment
for Flash-based games, videos and other rich Web content and applications.”
The companies expect Adobe Flash Player 10 to be available in the first half
of 2010 for Intel media processor-based CE devices.
Malachy Moynihan, vice president for video product strategy, Cisco Service
Provider Video Technology Group, discussed how delivering premium video to the
TV will require intelligent networks and content storage.
“Cisco is helping service providers evolve their networks to a medianet,
integrating the best elements of the existing broadcast infrastructure with
carrier-grade IP networks to provide new services like unified video experience,”
said Moynihan. “The crucial components to enable a unified video experience
include the need for an emerging monetization model across the video ecosystem
as well as client devices with quality graphics and a high-performance processor
to truly enhance the visual appeal for consumers.”
On-Demand Gaming for TV
TransGaming President and CEO Vikas Gupta announced an on-demand gaming service
called GameTree.tv* to be optimized for connected digital TVs and CE devices
powered by Intel media processors.
“At TransGaming, we’re in the business of enabling existing games
to operate on alternative operating systems,” said Gupta. “Since
Intel CE processors run on Intel architecture, it’s a fast and easy migration
from the PC to the CE platform.”
The GameTree.tv service will offer a broad library of games such as sports,
action and adventure and provide content developers with a software development
kit to support the migration of existing games and the development of new games
based on the Intel CE platform. It will help revolutionize the delivery and
global consumption of video games and provide a turnkey monetization strategy
for CE manufacturers and cable/satellite providers (MSOs).
TV Widgets, Interactive TV Applications
Intel CE media processors provide a full-featured software framework called
Widget Channel for the development of Internet applications, or TV widgets.
Broadcast networks such as CBS are expanding the gallery of TV widgets to help
their viewers find and connect to premium content in a more personalized manner.
“Navigation is the No. 1 challenge for today's television viewers,"
said George Schweitzer, president, CBS Marketing. “Intel’s CE technology
and our new TV Widget platform are designed to help people find the shows they
want and discover new programs that are relevant to their interests. What's
more, the TV Widget gives us another platform to connect and interact with our
audience while delivering an exciting new television experience.”
Intel is working with the industry to expand Widget Channel to provide consumers
a range of services such as movies, music, games and personal videos. TV Widgets
and services shown at IDF were from Accedo Broadband*, The Associated Press*,
BIGSTAR.tv*, CBS*, CinemaNow*, Dailymotion*, Immediatek*, Mediafly, MyVideo*,
Netflix*, PlayJam*, RadioTime*, RallyPoint*, ShowTime Networks*, Tagesschau*
and WhereverTV.*
Intel® Atom™ Processor CE4100
The CE4100 processor can deliver speeds up to 1.2GHz while offering lower power
and a small footprint to help decrease system costs. It is backward compatible
with the Intel® Media Processor CE 3100 and features Intel® Precision
View Technology, a display processing engine to support high-definition picture
quality and Intel® Media Play Technology for seamless audio and video. It
also supports hardware decode of up to two 1080p video streams and advanced
3-D graphics and audio standards. To provide OEMs flexibility in their product
offerings, new features were added such as hardware decode for MPEG4 video that
is ready for DivX* Home Theater 3.0 certification, an integrated NAND flash
controller, support for both DDR2 and DDR3 memory and 512K L2 cache. The CE
SoC contains a display processor, graphics processor, video display controller,
transport processor, a dedicated security processor and general I/O including
SATA-300 and USB 2.0. For more product information, visit www.intelconsumerelectronics.com.
* Other names and brands may be claimed as the property of others.
Posted September 24th, 2009
