MEMSIC, Inc. (Nasdaq: MEMS),
a leading MEMS solution provider and supplier of motion sensors to the mobile
phone industry, combining proprietary MEMS technology with advanced mixed signal
processing and system solutions, today announced a new game and application
solution for the mobile phone market. By collaborating with game developers,
MEMSIC is now able to bring a new level of motion-game integration, along with
motion-based user interfaces and screen savers, to allow cell phone design houses
and manufacturers to offer more value to their end users.
Motion-based UIs in mobile phones for features such as image orientation, menu
navigation, and shake-to-change have seen increasing popularity in a wide range
of mobile phones over the past several years due to lower prices of motion sensors
and the availability of more applications which take advantage of these UIs.
In order to provide more value-added solutions to cell phone design houses and
manufacturers who want to incorporate exciting applications which use these
UIs in their mobile phones, MEMSIC began to cooperate with game developers to
develop games with motion-based controls that create a more realistic gaming
experience than joysticks or key input. With a library of about 50 popular motion
games in the intelligence, shooting, racing and leisure game categories, MEMSIC
and its partners can enable mobile phone designers and manufacturers to shorten
the development times of new products that incorporate a library of motion-driven
games, and bring them to market more quickly.
Due to memory limitations in mobile phone architectures, until now it has not
been feasible to have a wide variety of games available on a single device.
However, by using a virtual run-time environment (VRE) platform, memory limitations
are removed, greatly increasing the number of games and applications available
to the end user. MEMSIC will use the VRE platform to integrate its entire library
of games and applications onto a single T-flash card, which means that mobile
phone companies can offer their customers a much wider array of applications.
MEMSIC and its partners will continue to create and develop new motion game
and application solutions based on MEMSIC’s sensors by deeply cooperating
with game partners. The VRE platform will support game access website download,
providing their customers with the ability to download new applications directly
to their phones.
MEMSIC also provides vivid motion-based UIs and screen savers that utilize
its motion sensors. These motion UIs can also be integrated into the phone via
the VRE platform, creating an interesting and dynamic mobile phone desktop or
screensaver that customers can customize with different themes. MEMSIC will
provide customers in the mobile market with these customized themes through
its dedicated application develop team.