MEMSIC, Inc. (Nasdaq: MEMS),
a leading MEMS solution provider, combining proprietary MEMS technology with
advanced mixed signal processing and system solutions, today announced the release
of its new low profile Dual-Axis Magnetic Sensor, the MMC212xMR, which will
enable the integration of digital compass functionality into a broad range of
industrial, consumer, and mobile handset applications.
MEMSIC's new MMC212xMR integrates two-axis magnetic sensors and electronic
circuits resulting in an easy to use solution for system designers It utilizes
the same Anisotropic Magnetoresistive (AMR) technology as MEMSIC's MMC2120XM
magnetic sensor product, but the MMC212xMR is packaged in a significantly smaller
package (3.0x3.0x1.0mm), which is important to board space critical applications
like mobile handsets.
The MMC212xMR works with MEMSIC's Intelligent Heading Correction (IHC)
library of auto-calibration and dynamic compensation algorithms to provide industry
leading compass performance. MEMSIC's IHC algorithms enable the compass
to establish and maintain an accurate heading with normal use and without rigorous
procedures for manually calibrating the device. These capabilities lead to a
more robust and user-friendly solution, providing the end-user with much more
accurate heading information.
The MMC212xMR draws only 0.55mA of current, making it one of the most power
efficient Dual-Axis magnetic sensors, and it is highly suitable for power sensitive
designs. The MMC212xMR is ideally suited for applications such as mobile handsets,
personal navigation devices and sports watches.
Pricing for the product starts at $1.90 per unit for 1000 units.