The Primo Vert microscope developed by Carl
Zeiss with the support of the design agency ART-KON-TOR has been honored
with one of the world's most coveted design prizes, the 2010 reddot product
design award. The microscope was chosen as one of the winners from more than
4,500 international applications.
The Primo Vert was launched on the market by Carl Zeiss MicroImaging GmbH in
December 2009. The inverted microscope is designed for the fast and convenient
inspection of living cells and can be used in routine laboratories and research.
Typical fields of application include cancer and HIV research. The outstanding
features of the microscope are its intuitive ease of use and special industrial
design. “Winning this internationally renowned design award is seen as
a seal of quality and confirms the leading edge product design of the Primo
Vert,” says Dr. Thomas Bocher, Business Sector Manager at Carl Zeiss MicroImaging
GmbH. “In particular its lateral contouring in the form of a double ellipse
generates a look and feel of dynamism that additionally underscores the practical
value of the microscope.”
The reddot product design award has been presented since 1955 and is one of
the world’s most prestigious product design accolades. The official award
ceremony will take place with more than 1000 guests on 5 July 2010 in the Aalto
Theater in the German city of Essen. From 6 July to 1 August 2010 all winning
products will be exhibited in a special show titled "Design on stage –
winners reddot award: product design 2010" in the Essen reddot design museum
on the "Zeche Zollverein" world cultural site. The Primo Vert will
be on display in the reddot museum for one year.
The Primo Vert has also been nominated for the Product Design category of the
Design Award of the Federal Republic of Germany. The very nomination for Germany's
highest official design award is a very special honor. It is not possible to
apply for the award; to be short-listed, products must be nominated by the regional
Departments of Commerce and senators of the various German states or by Germany's
Federal Ministry of Economics and Technology. In addition, they must already
have received a national or international award.