MEMSIC, Inc. (Nasdaq: MEMS),
a leading MEMS solution provider, combining proprietary MEMS technology with
advanced mixed signal processing and system solutions, today announced the release
of its new low profile Tri-Axis Magnetic Sensor, the MMC3120MR. The MMC3120MR
is a product for high-end as well as cost-sensitive digital compass and augmented
reality (AR) applications in mobile handset, PND and navigation products.
The MMC3120MR is designed using AMR technology which provides much better competitive
advantages than other magnetic sensor technologies in the market (Hall sensor,
GMR, etc). The MMC3120MR has significant benefits in terms of current consumption
(0.55ma), measuring time (5ms), sensitivity (2mG/LSB) and accuracy ( ±
MEMSIC’s new MMC3120MR integrates three-axis magnetic sensors and electronic
circuits resulting in an easy to use solution for system designers. It utilizes
the same Anisotropic Magnetoresistive (AMR) technology as MEMSIC’s MMC3120MQ
magnetic sensor product, but the MMC3120MR is packaged in a significantly smaller
package (3.0x3.0x1.0mm), which is important to board space critical applications
like mobile handsets.
The MMC3120MR, and the recently released MMC2120MR, works with MEMSIC’s
Intelligent Heading Correction (IHC) library of auto-calibration and dynamic
compensation algorithms to provide industry leading compass performance. MEMSIC’s
flexible software library is available to adapt to either dual or tri-axis magnetic
sensors upon customers’ request.
Pricing for this product starts at $1.90 per unit for 1000 units.