Inc., a leading provider of advanced materials and products for power and
energy systems, announced the unveiling of its new corporate brand identity.
Supporting the company's new focus on energy storage in the transportation,
stationary power and military markets, the brand identity includes a new logo,
tagline, website and targeted advertising campaign.
"Altairnano closely analyzes key drivers in the marketplace, and assesses
where its technology can make the greatest impact for addressing its customers'
needs," said Terry Copeland, President & CEO for Altair Nanotechnologies.
"Today that need is in the energy sector, a $500B industry in the U.S.
alone, which is experiencing revolutionary changes. Our new brand symbolizes
our mission to be a global technology leader helping to bring the future of
energy closer to today."
With its new tagline, "Charging the Energy Revolution," Altairnano
aligns with the energy industry, while referencing the scale of impact the Industrial
Revolution and Internet Revolution had on society. The new logo reflects trends
in the energy sector, resembling an energy wave or turbine-like blade with colors
giving the impression of a charging battery. Both the logo and tagline reflect
the technical attributes of the product itself, which include exceptional temperature
versatility, long cycle life, and fast charge and discharge rates.
"Altairnano's patented lithium-titanate based battery and energy storage
systems are designed to help meet the growing demands in the energy sector,"
said Copeland. "With our advanced features, and with the company's new
focus, Altairnano is quite literally and figuratively charging the future of
energy, enabling our partners to enter new markets not otherwise possible."
Altairnano reports recent successes in line with the company's energy focus,
including a test pilot program with global power company AES, proving the efficacy
of the application for frequency regulation and ancillary services. The company
also recently announced the successful testing of a unique battery solution
for the U.S. Navy, designed to save $1.6M per ship annually and allowing for
960 metric tons of carbon reduction.