Food Industry Tuning In To Nanotechnology

Topics Covered


Key Facts

Health Care and Food

NanoteK Consortium


The back of a cereal box is an unlikely place to read about the emerging field of nanotechnology. However, the German division of Kellogg’s recently dedicated the entire back panel of their Toppas brand of cereal to this rather esoteric topic.

Key Facts

The fact that this prime advertising real estate was being used to attract young people to nanotechnology is not as unusual as it may first appear. In fact, the box should serve as a wake-up call to the entire food industry about the growing importance of nanotechnology because, as the box states, nanotechnology is going to lead to the development of “intelligent materials” and “smart” products.

Heath Care and Food

It is also expected to revolutionize health care — and specifically how health care products will be delivered in the future.

According to Dr. Manuel Marquez, a senior scientist at Kraft Foods and the director of the NanoteK Consortium, “nanotechnology is going to have broad, sweeping applications that have the potential to significantly improve the quality and safety of food.” As two poignant examples, Marquez cited nanotechnology’s potential to revolutionize the plastics industry and how it can be employed to alter food products to more effectively and efficiently deliver nutrients, proteins and antioxidants to the body.

The field of nanotechnology is so broad that it will even have implications for how the food industry will display instore signage, clean its freezers and floors and track inventory.

NanoteK Consortium

These facts also help explain why Rutgers became the first university in the United States to hire a “professor of food nanotechnology,” and why Kraft Foods established NanoteK, a consortium of researchers from 15 universities and government labs, to explore how nanotechnology can be used to make improvements for the food industry. Interestingly, the consortium consists only of physicists, engineers and molecular chemists — and not food scientists — because the consortium specifically wants to approach the science from a perspective different from that of a food scientist.

According to Marquez, members of the consortium “believe nanotechnology will usher in potentially paradigm-shifting technologies.” He added that from the perspective of Kraft, the company wants to make sure they are not “blind-sided by nanotechnology and are able to maintain a leadership position in food science.”

Source: Advantage Magazine February 2004


For more information on this source please visit Food and Marketing Institute


Tell Us What You Think

Do you have a review, update or anything you would like to add to this article?

Leave your feedback
Your comment type
Azthena logo powered by Azthena AI

Your AI Assistant finding answers from trusted AZoM content

Your AI Powered Scientific Assistant

Hi, I'm Azthena, you can trust me to find commercial scientific answers from

A few things you need to know before we start. Please read and accept to continue.

  • Use of “Azthena” is subject to the terms and conditions of use as set out by OpenAI.
  • Content provided on any AZoNetwork sites are subject to the site Terms & Conditions and Privacy Policy.
  • Large Language Models can make mistakes. Consider checking important information.

Great. Ask your question.

While we only use edited and approved content for Azthena answers, it may on occasions provide incorrect responses. Please confirm any data provided with the related suppliers or authors. We do not provide medical advice, if you search for medical information you must always consult a medical professional before acting on any information provided.

Your questions, but not your email details will be shared with OpenAI and retained for 30 days in accordance with their privacy principles.

Please do not ask questions that use sensitive or confidential information.

Read the full Terms & Conditions.