MEMSIC Announces the Release of New Low Profile Tri-Axis Magnetic Sensor

MEMSIC, Inc. (Nasdaq: MEMS), a leading MEMS solution provider, combining proprietary MEMS technology with advanced mixed signal processing and system solutions, today announced the release of its new low profile Tri-Axis Magnetic Sensor, the MMC3120MR. The MMC3120MR is a product for high-end as well as cost-sensitive digital compass and augmented reality (AR) applications in mobile handset, PND and navigation products.

The MMC3120MR is designed using AMR technology which provides much better competitive advantages than other magnetic sensor technologies in the market (Hall sensor, GMR, etc). The MMC3120MR has significant benefits in terms of current consumption (0.55ma), measuring time (5ms), sensitivity (2mG/LSB) and accuracy ( ± 2 degrees).

MEMSIC’s new MMC3120MR integrates three-axis magnetic sensors and electronic circuits resulting in an easy to use solution for system designers. It utilizes the same Anisotropic Magnetoresistive (AMR) technology as MEMSIC’s MMC3120MQ magnetic sensor product, but the MMC3120MR is packaged in a significantly smaller package (3.0x3.0x1.0mm), which is important to board space critical applications like mobile handsets.

The MMC3120MR, and the recently released MMC2120MR, works with MEMSIC’s Intelligent Heading Correction (IHC) library of auto-calibration and dynamic compensation algorithms to provide industry leading compass performance. MEMSIC’s flexible software library is available to adapt to either dual or tri-axis magnetic sensors upon customers’ request.

Pricing for this product starts at $1.90 per unit for 1000 units.

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