Posted in | News | Nanomaterials | Nanobusiness

Consumer Goods Market Beginning to Exploit the Potential of Nanotechnology

Research and Markets, leading source for international market research and market data, has announced the addition of "nanotechnology in consumer goods" report to their offering.

The potential impact of nanotechnology is being explored by key market players as a tool for creating differentiated products, and companies such as Unilever, Henkel and Procter and Gamble are active developing applications in food processing, textile coatings and cleaning products.

Nanotechnology also offers advantage in a highly competitive market for other consumer goods, including domestic appliances, electronics and furniture. There are numerous products already on the market incorporating nanomaterials. In sporting goods, nanomaterials have been added to tennis balls, rackets, golf balls and skis and ski wax. Nanocoatings have been applied to eyewear for increased comfort and durability. and to clothing and footwear to repel stains and bacteria.

The consumer goods market is only beginning to exploit the potential of nanotechnology. This report provides an insight into how nanotechnology will impact on this substantial market, and includes:

  • Key Applications and market opportunity to 2015
  • Global revenue forecasts
  • Key nanotechnologies
  • Key trends and drivers
  • Key players

Areas covered include: Personal healthcare; beauty care; household care; consumer products; feminine care;consumer electronics; packaging; food and beverages; anti-counterfeiting; and leisure equipment.

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