Liquipel LLC, the industry leader in device protection technology, unveiled the latest in its line of mobile phone safeguard products: ION-Glass™ Blue-Light Protection screen shields, available to consumers for the first time at RadioShack stores across the United States.
This new, transparent protector not only guards against damage to iPhone and Samsung Galaxy screens from being scratched or shattered, but it also blocks up to 10 times the amount of harmful blue light, a form of visible light implicated in the acceleration of age-related macular degeneration (AMD) emitted by smart phones.
"… with the use of tablets, TVs, computer screens and smart phones, there's no doubt our exposure to blue-violet light is on the increase," wrote Ronald Melton, co-author of the study, "The Lowdown on Blue Light: Good vs. Bad, and Its Connection to AMD," published in Review of Optometry. "This cumulative and constant exposure to the blue-violet light is going to accumulate over time and has the potential to cause damage to the retinal cells, which is going to slowly lead to retinal cell death and can in turn lead to AMD."
The blue portion of the visible light spectrum is the most harmful because of its ability to entirely penetrate the eye's natural filters and cause permanent vision damage. The death rate of unprotected retinal cells exposed to blue light is a staggering 93 percent. Despite AMD being primarily a concern for older people, nearly 40 percent of doctors surveyed reported seeing an increase in blue light-related damage in children and young adults.
"RadioShack's goal is to offer the most cutting-edge, high-quality, high-value products, and the ION-Glass™ Blue-Light Protection screen shield is a perfect fit for us and our customers," said Bruce Hawver, chief merchandising officer at RadioShack. "We are excited not only to help our consumers protect their devices, but their vision and health, as well."
"We're excited to partner with RadioShack to bring this important new technology to consumers," said Kevin Bacon, co-founder and vice president of business development at Liquipel. "RadioShack is committed to showcasing the newest technology and will be prominently displaying Liquipel screen protection products, including ION-Glass Blue Light Protection™, in their stores and marketing materials. It's a win-win for both of us."