Mar 15 2007
Nano Chemical Systems has announced their latest entry into the $1 billion automotive appearance chemical category, TiO2, a "nano-enhanced" automotive protectant. Unlike other automotive protectants, TiO2 (titanium dioxide) actually absorbs harmful UVA/UVB sun rays whereas others only reflect the rays.
TiO2 automotive protectant reaches consumer's shelves by the Company's previously announced agreement with Marketiquette Inc. ( www.marketiquette.com) and its nationwide sales representative network consisting of 100 plus industry professionals. This multi-channel, national retail and wholesale representative network provides access to the automotive chemical decision makers throughout North America representing 100,000 retail locations, including AutoZone, Advance Auto Parts, CSK Auto, O'Reilly's Auto Parts, Strauss Auto Parts, Pep Boys, NAPA, Carquest, Costco and Wal-Mart.
"TiO2 acts as an absorber of ultraviolet energy and is virtually transparent to visible light," says Dr. Mathew Zuckerman, President and CEO of Nano Chemical. He went on to say, "Only small quantities of these nano-enhanced particles are required to achieve effective UV protection because these small particles have a much greater surface area than larger particles with the same chemical composition used by our competitors."
Where other manufacturers put particles into their dash board and tire dressing products that reflect light like little mirrors, TiO2 places nano-sized Titanium Dioxide that is tuned to accept and absorbs ultraviolet (UVA and UVB) rays. The slight blue haze visible during application indicates that the nano-enhancement is present and working to absorb these rays and convert them into harmless heat energy thereby protecting underlying surfaces.
Titanium Dioxide, the active ingredient in TiO2, is the key ingredient found in sunscreen lotions and like sunscreen lotions, TiO2 delivers a sun protector factor of up to SPF 50. The product also delivers a long lasting shine while it protects and prevents fading and cracking on a variety of rubber, vinyl and leather automotive surfaces. An automotive fabric protectant with similar properties is being formulated, and Nano Chemical expects the product to launch shortly.