Nanophase Technologies Corporation (Nasdaq: NANX), a technology leader in the development of advanced nanoengineered products, today launched NanoUltra™ Super Hydrophilic Window Technology, their new line of architectural glass cleaning products, at the International Window Cleaning Association (IWCA) Convention in Reno, Nevada. The NanoUltra™ product line is targeted for the approximately $600 million U.S. professional window cleaning and restoration market which includes over 10,000 window cleaners.
“The introduction of NanoUltra™, our first commercial product family, dovetails perfectly into our business strategy of identifying an industry’s unmet needs and taking the solutions directly to the end users within the industry,” said Nanophase president and chief executive officer Jess Jankowski. “We couldn’t be happier with today’s product launch at an international convention showcasing state-of-the-art products for a large potential market, professional window cleaning and restoration. We are currently establishing our distribution channels and look forward to keeping our customers, shareholders and the financial community updated, as our NanoUltra™ sales and marketing campaign continues to unfold.”
Nanophase vice president of sales and marketing David Nelson commented, “Architectural windows present an exciting new market with untapped potential for nano-based products. Our goal is to establish the technology in the professional industry and then expand into the consumer market which we believe also offers significant potential.”
Nelson continued, “Our revolutionary NanoUltra™ product line gives professional window cleaners, window restoration specialists, and building managers the opportunity to provide the next generation of window cleaning technology that truly makes windows shine, while keeping them cleaner longer than traditional window washing.”
In conjunction with the NanoUltra™ introduction, Nanophase launched a product-specific website, www.nano-ultra.com, to showcase the products and provide in-depth product information, including a list of distributors and their contact information.
NanoUltra™ Super Hydrophilic Window Technology keeps windows cleaner longer than traditional window washing by providing an invisible protection to the surface of glass. The NanoUltra™ products impart a protection to the glass surface that is hydrophilic, allowing water to create a sheeting action that washes away dirt and grime. These revolutionary products also accelerate drying time, resulting in virtually spot and streak free windows.
This high-performance product works using a two-step application method. First, NanoUltra™ Super Hydrophilic Window Pretreatment, a nano cerium oxide based product, is applied to provide both a chemical and mechanical polishing mechanism that restores glass to ‘like new’ condition. Then the NanoUltra™ Super Hydrophilic Treatment product is applied to maintain the super hydrophilic surface property and give windows the ultimate shine.
The results can provide significant benefits to building owners and managers, professional window cleaners and window restoration specialists. In addition to potentially reducing liability and cleaning costs for the building owners, the NanoUltra™ technology offers up-sell and new business development opportunities for those servicing these patrons.