MME's Lead Consultant Forms New Group Known as The MIP

Since 1991, the unique microscopy and imaging industry has looked to Microscopy/Marketing + Education, Inc (MME) as its primary source of market information and new product launches. Along the way, MME has also offered strategic direction, business plan help, and engineering insight. In a bold expansion move, MME’s lead consultant, Barbara Foster, has formalized strategic relationships with several of its key consulting partners to form The Microscopy + Imaging Place, Inc. (“The MIP”).

The new group builds on MME’s original core competencies of strategic marketing, market research, and new product branding and launching, with expanded business services in funding preparation, operations/commercialization, and new market sales development.

Three new consultants propel The MIP’s expanded services:

• Dr. Pradeep Shah, ex-Texas Instruments Senior manager and established business mentor, will cover “Fundability”: positioning and packaging small to mid-sized companies for SBIR, NSF and similar government grants as well as Angel and VC funding. On the flip side, he will be part of the team providing due diligence to VC’s.
• Mr. Scott Mize, a well recognized consultant in nanotechnology and business structuring, will guide new programs in C-suite (corporate level) metrics as well as sales development for new products and new market niches.
• Mr. Robert (Bob) Pisacane, founder of over 14 companies and many-time VP/Operations & Technology, brings the operational component into focus, providing manufacturing insight into early stage R&D to avoid the normal “hiccup” between development and commercialization, structure and process for customer support activities, and sanity to regulatory processes. He will also support the team in due diligence.

“I’ve known all three men for many years and have had the great pleasure of working shoulder-to-shoulder with them on a broad range of business development projects,” cited Barbara Foster, head of the new group. “Each one is effective, visionary, yet practical. Our common goal is to form strong partnerships with our customers, to streamline processes, and leverage growth in all phases of business. Each of us brings a strong history of helping clients to reduce risk, conduct business more easily and cost effectively, and generate higher revenues.”

Details and examples of The MIP’s new programs are available on our website, www.MicroscopyMarket.com.