Jan 7 2013
Lilliputian Systems, Inc., a developer of portable power products for consumer electronics, and Brookstone, a multichannel lifestyle specialty retailer and product development company, announced today the launch of Nectar™, a revolutionary Mobile Power System that will fundamentally transform the way in which consumers keep their increasingly power-hungry mobile devices charged. Lilliputian Systems also announced today that Nectar Mobile Power System has been awarded the prestigious Consumer Electronics Show (CES) Innovations Award for Design and Engineering in the Portable Power category.
"We are tremendously excited to introduce the revolutionary Nectar product, and are honored to win the CES Innovations Award," said Lilliputian CEO Ken Lazarus . "Nectar is an absolute game changing portable power product. It is the only solution that really addresses the challenge of keeping today's mobile devices powered – a problem that is getting increasingly worse in our always connected world."
The Nectar Mobile Power System is a compact, lightweight and highly portable device that powers and charges virtually any of the billions of consumer electronic devices - smart phones, tablets, mp3 players, eReaders, Bluetooth headsets, digital cameras, etc.– that comply with the USB 2.0 power standard. This revolutionary product has the capacity to keep consumer electronic devices humming for 2+ weeks by inserting a single Nectar Pod™ power cartridge into the mobile power system. Using Nectar, consumers get 10 times the run-time versus traditional chargers and will never again worry about running out of power. They will be secure in knowing that their next charge is readily available and will no longer need to hunt for, nor rely upon traditional wall outlets to charge their devices. The pods are convenient and easy-to-use. Once a pod has been depleted, the user simply attaches a new pod, and instantly has another 2+ weeks of power.
Both the Nectar™ Mobile Power System and Nectar Pods cartridges have been approved for carry-on and use aboard regular commercial aircraft by the UN International Civil Aviation Organization (ICAO) and U.S. Department of Transportation. Additionally, Nectar significantly reduces the need for consumers to travel with cables and power adapters and offers a truly friendly solution to the myriad of power challenges faced by today's consumer.
In early 2012, Lilliputian Systems selected Brookstone to be the first retail launch partner of Nectar™ mobile power system to commercialize and accelerate its widespread distribution. Nectar will initially be exclusively available at Brookstone and on Brookstone.com beginning Summer, 2013 and will retail for $299.99. Nectar Pod cartridges will retail for $9.99 each.
"Today's consumer electronics devices, especially smartphones, use much more power, increasing the need for a more efficient way to recharge when on the go," said Steven Schwartz , Vice President of Merchandising and Product Development at Brookstone. "Nectar provides the consumer worry-free power, wherever and whenever they need it. This breakthrough technology aligns well with our commitment to develop innovative solutions that make life easier."
In honor of the product launch at CES, Lilliputian and Brookstone are also pleased to announce a special offer: for a limited time beginning on January 8, consumers who place an order for the Nectar Mobile Power System on the Brookstone website at www.brookstone.com/nectar will receive an additional Nectar pod at no cost. Limited supply, shipping Summer 2013.
"Nectar will fundamentally transform how consumers use their mobile devices. Currently they suffer from a form of 'battery anxiety' where they are either always hunting for a wall outlet or are concerned about running out of power midday," said Mouli Ramani , Vice President of Marketing and Business Development, at Lilliputian Systems. "With Nectar that anxiety is cured. It is literally like having a plug in your pocket."