High-tech public relations agency Antenna Group, Inc. has signed Nanosys, Inc., the leading independent company focused on nanotechnology enabled systems. Antenna started work with Nanosys on a project basis in October 2003 and began a retained relationship in January 2004.
"We chose Antenna Group to represent Nanosys because they have a solid grasp of the nanotechnology industry and are experienced advocates for entrepreneurial companies like ours," said Stephen Empedocles, Ph D, Nanosys co-founder and director of business development.
"Nanosys is a powerhouse of respected scientific and business talent working to transform nanotechnology science into useful, real-world electronics applications," said Melody Haller, president and founder of Antenna Group. "We believe the company is well-positioned to spearhead a new era of nanotechnology innovation and help the existing giants develop breakthrough products."
Nanotechnology is the research and development of materials at the molecular level, from 1 to 100 nanometers in range - about 60,000 times smaller than the width of a human hair. At this scale, materials often exhibit unique and previously unknown properties. The National Nanotechnology Institute estimates that in 15 years $1 trillion in products worldwide will be impacted by nanotechnology. A wide variety of industries, including life sciences, semiconductors, energy, electronics and security, will be affected.
Based in Palo Alto, Calif., Nanosys works with strategic collaborators such as Intel, DuPont, Matsushita Electric Works and SAIC to develop and manufacture key nanotechnology-enabled components for products in information technology, communications, renewable energy, defense and the life and physical sciences. Nanosys has over 100 patent and patent applications covering fundamental and diverse areas of nanotechnology.
Other nanotech clients currently working with Antenna include Quantum Dot Corporation, California NanoSystems Institute (CNSI) and Small Times Media. Antenna Group started one of the first nanotechnology-focused PR practice in January 2002.