Sep 8 2010
Atomic Force Microscopy is the tool of choice for nanotechnology and many materials analyses. Representing an estimated $220M/year industry, only anecdotal information has been available for this critical market. The Microscopy & Imaging Place, Inc. (previously, MME) has released the "First North American/'European Study on AFM/SPMs and Probes". This unique study is the first multi-national "Voice of the Customer" research in this market.
In comparison, other, more conventional studies are the summation of anecdotal data collected from the conventional wisdom of sales, marketing, and upper management working within the manufacturer's group.
Conducted directly with end-users, this study presents a multi-dimensional view of this niche, answering questions about which measurements/modes are used, key drivers for purchasing, realistic pricing for both standard AFMs and for new carbon nanotube probes, most significant locations for placement of ads, articles, and web content, brand comparison for older versus newer microscopes, and a glimpse into what this audience would like to see in "next generation" technology. Data is presented from five different demographic perspectives: Geography, Title, Discipline, Type of Lab, and Type of Work.
Data for this report was collected in March, 2009, with the analysis conducted in May, 2010. Since the strongest response came from North America and Europe, both the written and numerical analyses focus on these two geographic areas. The report covers the Materials and Biological Sciences and Nanotechnology, with a small component from the Semiconductor industry. Data was collected from professors, researchers and scientists, heads of department and lab managers and covers academe, industrial facilities and government labs.
Details, the survey, Prospectus, and sample data are posted at MicroscopyMarket.com. Questions? Email or call Barbara Foster at [email protected] or (972)924-5310.
First Study on the Global AFM Market